Investments Frequently Asked Questions

Saving – usually involves putting money aside, bit by bit –  to pay for something specific, like a holiday, a deposit on a home, or to cover any emergencies that might crop up, for example a broken boiler. Typically, you would put your money into a product, such as a savings account in a bank or building society.


Investing – Typically looking towards the medium and longer term – trying to make your money grow.  For example, you might invest in stocks, property, or shares in a fund.

Firstly – it’s very import not to save or invest if you cannot afford to, or if your money is needed for other things – for example, paying off a loan or other debt.

If you are able to save then depending on the type of investment you choose the product may have a starting amount of at least £50 a month or a lump sum of £1,000.

How long should I invest for?

This depends on your goals – whether they are short, medium or long term.

Short-term goals – Usually things you plan to do within the next five years.

Medium-term goals – often things you plan to do within the next 5-10 years.

Long-term goals – typically where you won’t need the money for ten years or more.

Short-term goals

For your short-term goals, the general rule is to save into cash deposits, like bank or building society accounts.

Medium-term goals

This depends on how much risk you’re willing to take with your money to achieve a greater return on your investment.

For example, if you’re planning to buy a property in seven years and you know you’ll need all your savings as a deposit and don’t want to risk your money, it might be safer to put your money into a savings account.

However, bear in mind that your savings will still be at risk from inflation. This is where the interest you earn on your savings fails to keep up with the rate of inflation.

Longer-term goals

If you’re nearing 30, or older, you might want to consider investing towards your retirement, although other investments can be suitable too.

For longer-term goals, you may want to consider investing because inflation can seriously affect the value of cash savings over the medium and long-term.

You can lower the level of risk you take when you invest by spreading your money across different types of investments. This is called diversification.

You can invest directly in investments, like shares, but a more popular way to invest in them is indirectly through an investment fund.

There are many different ways to access investment funds, for example through products such as an ISA or your workplace pension.

The tables below briefly describe the most popular ways to invest your money.

Also, refer to the note below the table on how the level of fees charged might impact any potential return you receive.

Direct investments

How it works


Shares offer you a way of owning a direct stake in a company – also known as equities. Their value rises and falls in line with a number of factors which might include the company’s performance or outlook, investor sentiment, and general market conditions.

Investment funds (indirect)

How it works

Unit trusts and open-ended investment companies (OEICs)

Funds managed by a professional investment manager. There are lots of different strategies and risk levels to choose from and they can invest in one or more different asset classes.

Investment trusts

Investment trusts are companies quoted on the stock exchange whose business is managing an investment fund, investing in shares and/or other types of investment. You invest in the fund by buying and selling shares in the investment trust either directly or through certain products. Once again, there are lots of different strategies and risk levels to choose from.

Insurance company funds

Investment funds run by life insurance companies. When you invest through an insurance or pension product, you often choose how your money is invested. The choice might be from the insurance company’s own funds or into investment funds equivalent to those run by other managers.

Tracker funds

Some investment funds adopt a ‘tracker’ strategy. The value of the fund increases or decreases in line with a stock-market index (a measure of how well the stock market is doing). Tracker funds often have lower charges than other types of fund.


These are a special type of investment trust that invests in property.

Investment products (indirect)

How it works

Stocks and Shares ISAs

A tax-free way of investing in shares or investment funds, up to an annual limit. Many unit trusts and OEICs come pre-packaged as ISAs. Alternatively, you can choose for yourself which investments and funds to put in your ISA.

Workplace pension

A way of investing for the future, with a contribution from your employer and tax relief from the government.

Personal pension

A way of investing for the future, with tax relief from the government. You can use it instead of or as well as a workplace pension. Often you choose which investment funds to have in your policy.

Investment bonds

A life insurance contract that is also an investment vehicle. You invest for a set term or until you die. Often you choose which investment funds to have in your policy.

Endowment policies

A life insurance policy that is also an investment vehicle. It aims to give you a lump sum at the end of a fixed term. Often you choose which investment funds to have in your policy.

Whole-of-life policies

A way of investing a regular amount or a lump sum as life insurance. It pays out on death, and is often used for estate planning. Often you choose which investment funds to have in your policy.

  • This typically depends on the type of investment you have. For example, most unit trusts and OEICs allow you to sell your shares or units at any time – although some funds will only deal on a monthly, quarterly, or twice yearly basis. This might be the case if they invest in assets such as property, which can take a longer time to sell.
  • You should bear in mind that the length of time you invest for depends on your financial goals and what your fund invests in. If it invests in shares, bonds or property, you should plan to invest for five years or more.
  • Money market funds can be suitable for shorter time frames.
  • The value of your investments can go down as well as up and you might get back less than you invested.
  • Some assets are riskier than others. But higher risk also gives you the potential to earn higher returns. Before investing, make sure you understand what kind of assets the fund invests in and whether that’s a good fit for your investment goals, financial situation and attitude to risk.
  • Unit trusts and OEICs help you to spread your risk across lots of investments without having to spend a lot of money.

There’s no guarantee of how your investment will perform. It’s likely to depend on a number of things. For example – in the case of company shares, it depends on the company’s performance and the economic outlook.

With funds, the chance of losing your money or making a big profit depends on the mix of different investments in the fund.

A way to spread your risks is to choose a range of different ‘Asset classes’.

For example, choosing a fund that invests in a mix of:

  • Cash
  • Bonds
  • Shares
  • Bonds and property, or
  • Investing in several funds

Fees and charges can reduce your investment earnings. When you invest directly, you usually have to pay dealing charges.
Fees vary by fund, product and provider and won’t always be easy to spot.

Look at the Ongoing Charges Figure (OCF). This aims to allow a direct comparison of costs.

An Individual Savings Account (ISA) is the most common and simplest account for tax-free saving and investing. Money held in ISAs is free from Income Tax and Capital Gains Tax. However, to offset these generous rules there is a limit to how much you can pay into an ISA each tax year. The annual ISA allowance is currently £20,000.